Blogging has been gradually gaining a lot of popularity and importance with time. While the importance of a blog just a decade or two decades back would have been next to nothing, in current date, it has become a number of people’s primary source of income and that is not something made up but an actual fact.
Nobody would have ever thought or imagined blogging to be a mainstream profession, but with the consistent growing popularity of this niche, there are more and more people join the herd to try their luck out in the niche of blogging. While the concept at first might seem easy and not many efforts, the same is the complete opposite.
With the consistently rising demand of blogging and bloggers, more and more people are joining the bandwagon which makes it quite hard to stick out of the crowd and make a name for yourself which is exactly what one needs to make the money that they see other bloggers making. Monetization of the blog is how people source their income from blogging. With the growing popularity of blogging, the resources for monetization have increased too, some of which have been enlisted below.
What is Blog Monetization?
If you wish to understand in simple terms, it is the way by which one can generate revenue from their blogs. There are a number of ways one can do so, but it is quite important to ensure that they stick to the easy one in the beginning and once they grow their audience, that’s when the advance level of monetization comes into play.
With the kind of impacts that blogging has on people, it is not shocking when one can actually turn their hobby into their full-time job. The only thing to keep in mind is to be sure of what works best for your blog or website and proceed with the same mode of monetization.
When should one monetize their blog?
This is a pretty important question that needs answering. If you are expecting to start generating revenue right off the bat, that is not something that’s going to happen. For you to be able to generate good levels of revenue, it is important that you build your visitor count and traffic of the website first. That is when you will be able to qualify for a number of basic monetization methods and be able to earn money from your blog.
Ways of monetization
Now that we have checked out the basic realms of knowledge regarding the blogs and the monetization aspect, next in line are to discuss the various ways in which one can monetize their blog and start earning money from it.
Pay per click
This is one of the most common modes of monetization and revenue generation when it comes to websites and blogs. This is a very low effort method of generating money through the blog. Pay per click advertising, also known as PPC is a mode in which one mode of traffic is redirected to the other website.
These kinds of advertisements are mostly seen on the search engine results page as well as the social media platforms, but with the consistent demand of these, they are often embedded on several blogs as well. If you are a newbie blogger who doesn’t have much knowledge about the technical aspects, PPC is a great place to start with because setting up a PPC ad on your blog requires minimal effort.
Affiliate marketing is quite a recent mode of monetization that has been going around impacting the blogosphere. The primary explanation for this is the fact that it is a mode of monetization in which the blogger recommends products via their blog and if any person or visitor from the website makes a successful purchase using the link the blogger provides, the blogger gets paid a sum of money as a commission.
This kind of monetization is quite a booming trend in the sphere of beauty industry and influencers as well as the food blogging scene too. This takes good traffic and influential impacts to persuading people to buy the products.
This is yet another mode of earning money through your blog, one that actually does produce quite a good chunk of revenue if your visitor count of the website is up to par, It is important to have a good following and traffic outreach every month to be able to snag good sponsorships from big brands.
Whatever the condition be, it is quite important to ensure that even if the product is sponsored, it should sound genuine when you are reviewing it. If the same looks fabricated, there are chances that the visitors of your blog will retract from there.
Much like how you would do product sales, service offerings are quite similar to that, except, in this, you are not selling someone else’s product but offering services that you excel in. This helps in nurturing your capabilities and helping others with their shortcomings all the while you have some money crawling back to your bank account. This is actually a great way to boost not just your traffic, but your presence and credibility on the online sphere as someone authoritative and genuine.
Private Ad Space Sales
Much like how AdSense works, you can also put up ads from other companies without having to rely on a middleman. Placing ad space sales can actually be a great mode of revenue generation, but in order for brands to approach your blog or website for displaying their ads, you need to build a good following and have a website with good authority on the search engines that have a good chunk of traffic driving to it.
Blogs are actually an amazing mode of earning a good amount of money. The only catch is the fact that nothing happens overnight, which is why it is important to stick to the blog and keep publishing relevant and quality content to not just uplift the credibility of the website but also to gain access to various modes of monetization.