Search engine optimization is a very important process if you want to make your website to be successful. This is a process that affects the online visibility of any website. if the search engine optimization done in a correct manner can give your website proper growth, then the mistakes done in this process can lead to a heavy loss for the website. Knowingly or unknowingly, we all have been doing certain mistakes related to SEO that we should do. Here are 10 SEO mistakes that people do and should stop immediately.
Too much keyword in a single post
Earlier the blogs were full of keywords. This was one of the tricks for a better search engine optimization process. The writers used to think at that time that this trick will help them in getting Google’s radar for a particular word. It worked out for a short period of time, but soon Google realized that this trick is forming a bad and the users do not like this. The keyword is a very necessary thing for the process of search engine optimization, but the article or the blog post should not be filled with keywords. The unnecessary use of keywords everywhere in the post may irritate the readers. Now, Google is using the latent semantic index to figure out the use of same word every time in the post.
So, if you too are filling your article with the same words, it’s time to stop that practice.
Wrong methods for generating backlinks
The other important part of SEO is the formation of backlinks, but their creation is very difficult. Earlier, the bloggers used to buy such links, but now Google has invented certain ways to find out that whether the link is paid or unpaid. Now, it’s easy to verify that you have not created the link of your own but have bought it from someone. This does not only affect the buyer, but the link providing websites are also punished. It’s good that you are worried about the growth of your website and business, but do not take risks by buying backlinks from anywhere. You can use fair methods to generate these links.
Using the default URLs
Whenever we post something, a URL is generated for that post’s link. Now, these URLs are of two types. First, one is generated automatically, just by taking random words from the post. The second one is generated by the blogger himself. It’s very obvious that the second type of URL is better. The title or the heading of the page should be mentioned in the URL and there should be a proper distance between the two words. Use of hyphen is a must. The focus of the blogger should be on the structure of the URL. If there will be too many folders, then there is a possibility that the main keywords do not show up in the link. The correct form of URL is very necessary, as this is one of the factors that decide the rank of your page for the right keyword. So, it’s very important that the blogger should focus on the correct formation of it.
Forgetting the Meta description
Another most important thing after the keywords for an article is Meta description. The meta description is 160 words long description about any specific post. This is important because when the search engines will show your posts link, then it is Meta description that will tell the users about your post. This draws the attention of the users more than the keywords does. This also decides the rank of your website in the results of searches related to your post. So, if you are not mentioning the Meta descriptions in your SEO process then it’s the biggest mistake you are doing.
Not using long tail keywords
One must know about the long tail keywords. As mentioned earlier, keywords are very important and more than that, mentioning the correct keyword is important. Adding a lot of small keywords is not the thing that is needed. Instead of that, you could just go for long tail keywords. Long tail keywords focus on the topics specifically. So, for better results start using long tail keywords for your blog post.
Not having good quality content on the website
Good quality content ranks above every other factor responsible for a successful website. The whole business revolves around this. If the content quality is not good, then applying all other methods is of no use. A good content means that the subject of writing should be defined. Also, it should focus on the interest of the users of the website. One should not go for short and filthy tricks of content creation. This will lead the website nowhere.
Having a slow site
Your site is ranked on various search engines on the basis of its speed. This will not only make your search engine optimization process suffer but also affect your viewership. People will obviously not spend their time on a slow website. By updating your data and keeping your images on the point you can regulate the speed of your website. Also, the website should have a web hosting provider and correct plans.
Ignoring the internal links
Internal links are not that important for the process of search engine optimization but they play a very important role in providing important information about the website to various search engines. This indirectly works positively for the growth of the website. So, if you are ignoring the internal links and only focusing on the backlinks, then it’s time to turn your focus on either side also.
Not having a mobile friendly website
People like to spend their maximum time on their phones. If your site is not mobile friendly then the number of viewers for your website will decrease automatically. Therefore, try to design in a way that it can support the mobile framework.
Not mentioning anchor texts
You must have come across the terms like “click here”, “register here” etc. These are called anchor texts. They are used for the reference of internal links and not mentioning them in posts is a big mistake.
So, these were few SEO mistakes that you need to stop for the growth of your website.